Our brand identity standards serve as a basic set of rules for how to use visual elements across Whitman College's online and print communications.

Although the materials produced for use by the college do not all have to look exactly the same, they should use common design elements so that they look like members of the same visual family. This consistency helps strengthen the public's recognition of Whitman College and helps us project a unified image.

All publications and communications that are intended for an external audience should follow these visual identity standards.