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Visual Identity

Our brand identity standards serve as a basic set of rules for how to use visual elements across Whitman College’s online and print communications.

Although the materials produced for use by the college do not all have to look exactly the same, they should use common design elements so that they look like members of the same visual family. This consistency helps strengthen the public's recognition of Whitman College and helps us project a unified image.

All publications and communications that are intended for an external audience should follow these visual identity standards.

beaker duck hiker icon-a-to-z icon-arrow-circle-down icon-arrow-circle-up icon-arrow-down icon-arrow-left icon-arrow-right icon-arrow-up icon-calendar-no-circle icon-calendar icon-camera icon-clock icon-cv icon-dot icon-down-triangle icon-email-circle icon-email icon-external-link icon-facebook icon-flickr icon-generic-blog icon-google-plus icon-home icon-instagram icon-library icon-link-circle icon-link-inverted icon-linkedin icon-lock icon-magazine icon-map-pin icon-map2 icon-menu-hamburger icon-menu-mobile-a icon-menu-mobile-b icon-menu-x icon-mywhitman-cog icon-news icon-phone icon-pinterest icon-play icon-quote icon-search-a icon-search-b icon-search-mobile-a icon-search-mobile-b icon-share icon-snail-mail icon-tumblr icon-twitter icon-vimeo icon-youtube logo-whitman-nc-flat logo-whitman-nc-stacked logo-whitman-no-clocktower slider-category-arrow-2px slider-category-arrow-no-line slider-category-arrow-solid slider-category-arrow slider-category-line-2px slider-category-line-solid slider-category-line tc_icon-filmstrip-fl tc_icon-filmstrip-ln tc_icon-play-fl-closed tc_icon-play-fl-open tc_icon-play-ln-closed tc_icon-play-ln-open wifi