What outcomes are you trying to achieve through periodicals, publications or collateral materials? Do you need graphic design? Contact Design Services!
- Ryan Barnes, director of creative services, 522-4412, Boyer House
It’s not just about pretty paper and funky fonts; it’s about the message — who is the audience for your print publication, and what outcomes do you hope to achieve? Our team of writing and design experts can help target your message and shape the look of your poster, brochure, postcard or booklet to achieve your goals and the needs of the college. We can help find a unique approach to your publication while at the same time keep it an effective member of the Whitman family of publications. We will advise proper usage of the official college logos and seal, as it pertains to your publication.
Here’s how it works
The key is planning. In order to allow for the many variables involved in bringing a print publication from the idea stage to delivery, appropriate lead time is a must. In general, the following timetable allows for project specs, design, editing, proofing, approval, cost estimates, press time, post-production, delivery and mailing (from initial project discussion to final delivery):
- Event poster: Three weeks
- Brochure: Six weeks
- Booklet: Three to four months
These guidelines help ensure that your project will receive the attention necessary to make it the best it can be. While some projects may take less time, we can't guarantee that rushing a last-minute project through to completion is possible since design and print production schedules are subject to change. Design time will be charged for your project, and project cost estimates are available upon request.
Our design team uses Adobe InDesign CC (Mac platform) for general project layout. We ask that you supply your original text files in Word (RTF) with as little formatting as possible; we’ll handle that for you. We also can work with Photoshop, Illustrator, Word, Excel, PowerPoint and PDF files. Graphics and design should be of high resolution and photo files should be a minimum of 300 dpi at the size at which the photo is to be used. Please provide clear instructions and organized materials for your project.
The designers and other Communications associates will meet with you early on to discuss, strategize and schedule your project. Once it’s under way, our designers will issue you printed and/or PDF proofs in a timely fashion, keeping the project on schedule until you give your final signed and/or emailed approval. Our staff will check on your project as it moves through the many stages of design, production and post-production.
It’s important to know that...
The more time the better. Allowing sufficient time is the best way to ensure that the design will help you meet your desired outcomes. Although advance notice is helpful, it does not guarantee a quicker than usual turnaround time.
Before contacting us about your design project, it is helpful to have the following details ready:
- The budget name and number to which the project will be charged
- Delivery date and location
- Desired paper stock