Primary Colors

Whitman's primary colors are "Whitman blue" and gold. The Whitman blue should be the most prominently featured color in our communications that use color.

 CMYK*Hex*Pantone*
Whitman Blue 100 • 91 • 32 • 36 #001F5B 281
Whitman Yellow 0 • 24 • 91 • 0 #FFC627 123

Secondary Colors

Secondary colors should be used as an accent. Roughly speaking, less than 20% of the colors in a document or on a web page should be taken from the secondary color palette.

 CMYK*Hex*Pantone*
Plum 47 • 94 • 0 • 36 #6E2B62 7657
Green 29 • 3 • 99 • 19 #8E9A36 383
Forest 90 • 12 • 95 • 40 #046A38 349 
Blue Green 98 • 6 • 10 • 29 #007396 633
Sky 52 • 16 • 0 • 0 #6CB2E2 292
Whitman Black 0 • 0 • 0 • 90 #333333 Black - 90% Tint

*CMYK values are used for commercial color printing. Hex colors are used for digital applications, including websites and email. Pantone (spot) colors are used for offset printing jobs.