Brand Identity Standards
Our brand identity standards serve as a basic set of rules for how to use visual elements across Whitman College's online and print communications.
Although the materials produced for use by the college do not all have to look exactly the same, they should use common design elements so that they look like members of the same visual family. This consistency helps strengthen the public's recognition of Whitman College and helps us project a unified image.
All publications and communications that are intended for an external audience should follow these visual identity standards.
Our full color palette. CMYK, Pantone and hex color reference.
Our serif and sans-serif fonts and how to obtain and use them.
College Logos, Wordmarks, and Symbols
Usage guidelines for the Whitman College seal, the Whitman College wordmark and clocktower logo, and the Blues wordmarks and logos.
Recommendations for how to source and use photos.
Stationery and Business Cards
How to order stationery and business cards for your department or program.
Recommended tools for image editing.