Color - Graphic design applications

Whenever possible, the logo should be printed in PMS 281 blue. When four-color process inks are used the blue can be produced by using the custom build CMYK formula 100/85/3/50.

The secondary color is PMS 113 yellow. When four-color process inks are used, the yellow can be produced by using the custom build CMYK formula 0/2/100/0.

Please contact Printing Services for assistance with the technical aspects of using the standard Whitman colors.

There are two variations of the icon based on color:

For light backgrounds Designed for use on light (non-white) backgrounds. This version includes a blue edge around the clock tower icon and a blue wordmark. Any time the logo is printed on a light, non-white background, the icon background should be white.

For dark backgrounds Designed for use on dark backgrounds. This version includes a white edge around the clock tower icon and a white wordmark.

Yellow stripe Yellow may be used sparingly as an accent color. 

Wireframe There will be times when it is not practical to print the logo in the standard colors. In one- and two-color printing, the logo may be used as a single-color element with the clock tower icon as a “see-through” element with no white background present. This does not constitute a license to assign different colors to the logo for individual or departmental use. In other words, a department may not decide that its “own” version of the logo will be green and yellow, for instance, or all green. No other colors should be introduced to create two-color combinations.

Contact the Design Services staff with questions about the graphic elements.