Whitman Visual Identity Toolbox
Downloading and using images for print applications
These .JPG files (300 dpi) are ready for use in everyday applications such as Microsoft Word.
The images in black may be printed anywhere. If you use an image in blue, it will print correctly and consistently only on the precisely calibrated equipment in Boyer House.
Before you click on an image to use, it is advised that you create a folder on your desktop (or preferred location). A suggested name for the folder is Whitman Images. Then you will have a place to keep the images for quick and handy access.
How to place images in Word
There are two ways to bring images into your document. The first involves more steps but has proven to be most consistent and reliable. The second is shorter but inconsistencies in software programs have occurred when using this method.
Here’s how to bring the image into your document to get the best, most consistent results:
- Click the Download link. If you are asked for a username and password, enter your entire e-mail address (firstname.lastname@example.org) and your network password.
- Right click on the image, then select Save Image As.
- Save it to the Whitman Images folder you created.
- In your document (Word or PowerPoint, for example) click on Insert from the top toolbar.
- Select Picture, then click on From File.
- Browse to the Whitman images folder you created, then double-click on the desired image you have saved there.
- Once it’s inserted, you can adjust its location and size if needed.
There is a simpler way as well, but inconsistencies in how the image appears have been found, given different computers and software. But feel free to try this way:
- Click on Download. (Enter your e-mail address and password if needed)
- Right click on the image, then click on Copy Image
- Once in your document, right click where you want the image to appear, then choose Paste.
If you have any difficulty or questions, feel free to contact Chris Bishop, publications design manager, at email@example.com or x5769, or Phil Thompson, online content coordinator, at firstname.lastname@example.org or 522-4412.
Download image files for graphics applications (InDesign and Photoshop)
These are .EPS files ready for use in your graphic design applications. These files download to your computer in a form ready for you to place directly into your document (you may choose to open and resave them in Illustrator, for example, before placing them in your document). Your choice of PMS or CMYK color depends on how your finished publication will be printed — i.e. using inexpensive four-color process inks or higher quality spot colors. Please contact Printing Services with any questions about the technical aspects of using the standard Whitman colors. Contact the Design Services staff with questions about using the graphic elements.
How to place an .EPS in InDesign
Download the file using the link below the graphic and save it in a location convenient for you. In your document, under “File,” go to “Place.” Locate the file in the list and select “Open.” The file will then be loaded in your cursor. Click the cursor in your document or on your pasteboard, and the file will then be placed, ready to resize, move, etc. as needed.
How to place an .EPS in Photoshop
Open Photoshop. From the File menu, choose Open, and browse to the EPS file. You will be asked for several options:
- Size: Choose an approximate width in inches. Height will automatically adjust to correspond. You will be able to re-size the element later in Photoshop if necessary.
- Resolution: Choose 300 pixels/inch for printed documents.
- Mode: If you downloaded a PMS color image, then selct Lab Color. If you chose a CMYK image, select CMYK color.
Download image files for the Web
These .JPG files (72 dpi) are ready for use in electronic documents and on the Web. (Because electronic screens use lower resolution, these image are not intended for printing.) For the best results: download the file, save it to a location convenient for you, insert it into your document and resize it as needed. If you have any difficulty or questions, feel free to contact Chris Bishop, publications design manager, at email@example.com or x5769, or Phil Thompson, online content coordinator, at firstname.lastname@example.org or 522-4412.