Jay Coleman

Men's and Women's Swim Coach
Sherwood Center, Whitman College
Walla Walla, WA 99362

Office Tel: (509) 527-5287
Home Tel: (509) 522-4202
FAX: (509) 527-5960



One Hundred Swimmers Call Him Coach

WALLA WALLA -- One hundred swimmers in Walla Walla call him coach.

Not only does Jay Coleman serve as men's and women's swim coach at Whitman College, he also coaches the age group swimmers at the local YMCA. Needless to say, Coleman sees his share of swim workouts and meets.

Coleman began working as an assistant coach for both Whitman and the YMCA in September, 1992. He assumed the head coaching position at the YMCA in the fall of 1995 and then did the same at Whitman in July 1997. At Whitman, he replaced his mother, Lee Coleman, who had directed the college swim program since 1985.

While swimming occupies most of his time at the moment, Coleman has also coached volleyball players, triathaletes and runners, and he teaches the swimming conditioning and triathalon classes at Whitman.

Coleman focuses much of his coaching time on refining the mechanics of his swimmers. "Technique is the key," he says. "I love it when people work hard, but they must have the mentality to keep their strokes together. If you don't master the mental aspect, the physical part becomes so much harder."

Whether coaching a 5-year-old in his first year of swimming or a veteran swimmer at the college level, Coleman's goal is helping athletes improve. He bases his coaching philosophy on development of self-esteem. "If an athlete doesn't have a generally positive view and outlook, the chances of accomplishment are significantly less," he says.

Coleman enjoyed his own collegiate athletic career at Willamette University, where he graduated in 1991 with a degree in English. He qualified for national competitions in both track and cross country, and he continues to make his mark in triathlon events around the country. In recent years, he placed fourth in a large triathlon competition in Cleveland, Ohio, and he finished tenth in a field of 1,500 triathletes in Orange County, California.

But Coleman makes a point to separate his life as an athlete from the experiences of his swimmers. He tries to recognize and consider individual differences among athletes.

"I don't want to tell athletes that I know what they are going through," he says. "That attitude is dangerous because coaches shouldn't assume that athletes feel the same way they did. Too many coaches feel as if the best way is the way that worked for them."

For Coleman, the primary benefit of coaching is the sight of people, win or lose, taking pride in themselves and their accomplishments.

"You can learn from every experience, whether it's called success or failure," he says. "The value of each experience is determined by your reaction to it. I want athletes to get something more from swimming than just getting up and down the pool with fast times."

Coleman and his wife Shauna, a former standout swimmer at Whitman, have one child.